Demo live now at drivemaxdms.com
DriveMax runs your inventory, deals, payments, paperwork, and customer portal in one system — built by a working independent dealer. DriveMax was designed to be affordable, with independent and buy-here-pay-here dealers in mind.
$69/moDMS + your public inventory website — most platforms charge $100–$200/mo for less.
The feature dealers notice first. Every vehicle on your lot carries a recall light — green when it's clear, red with a count when it isn't. Click a row to open the vehicle, the way it works in the system.
Sample lot shown with illustrative vehicles and figures so you can try the interaction — your lot's real numbers live in the demo.
No franchise bloat, no modules you'll never open. DriveMax covers the full life of a car and a contract — buy it, stock it, sell it, collect on it.
228 features. Every one included in the subscription — no upsells, no add-on modules.
Cars, trucks, SUVs, and campers in one list, with the numbers that decide what you do next.
Know a car's problems before your customer does — right on the Add Vehicle screen.
Cash, BHPH, or bank-financed — structured the way small lots really write them.
Take the payment, post it right, and always know the real payoff number.
Every buy-here-pay-here customer rated by how they actually pay you — your own record, not a credit bureau.
Your buyers get their own login — and you get fewer “how much do I owe?” phone calls.
Your inventory online, bundled with the DMS — shoppers become leads without a second system.
Every DriveMax subscription includes your public dealer website — and it doesn't have to look like everyone else's. Choose from five looks at signup, each named for the country it shows. Tap a look to preview it big.
One system follows the car and the contract from the auction lane to the last payment.
Add the vehicle by VIN. The recall light and accident check run before the car ever hits your front line.
Recon and repair expenses roll into total investment, so your asking price is built on real cost — and days-in-stock keeps aging units visible.
Desk the deal, then print what the deal needs on plain paper: bill of sale, odometer disclosure, FTC Buyer's Guide, title tracking, and SC Form 400.
Customers pay and check balances in the portal. You post payments, print receipts, and quote honest payoffs in seconds.
When a customer pays off early, they shouldn't be charged interest they never used. DriveMax quotes it that way automatically — try the math.
Most systems make you hand-figure a payoff or, worse, hand the customer a balance that still includes future interest. DriveMax calculates it the defensible way:
Adjust the numbers — this calculator uses the same formula as the payoff quote in the system.
DriveMax is a growing digital footprint: one subscription family for the businesses that sell, fix, and haul vehicles. The dealership DMS is live — here's the whole board, honestly labeled.
The core product, live and in demo now. Built around independent and buy-here-pay-here lots selling cars and campers, with a public inventory website bundled into the same subscription.
The second vertical: the same one-subscription idea, aimed at independent repair shops that are priced out of the big shop systems. In development now — the dealership Garage module is its foundation.
The third vertical on the roadmap: dispatch and job management for towing operators, with a driver app to be developed on top of the core system.
Comparable systems run $100–$200 a month, often with the public website sold separately. DriveMax was priced by someone who has to make a small lot's numbers work.
$69/month
For independent & BHPH dealerships — cars and campers.
$75/month
Everything in the DMS, plus the Auto AI agent when it launches.
Start the trial and we create your dealer account right away — no card required up front. You run DriveMax free for 30 days, and at the end of the 30 days you choose whether to subscribe.
On the roadmap for DMS subscribers: a collections worklist with autopay, a Metro 2 credit-reporting export (bureau enrollment is a separate step each dealer completes with the bureaus), insurance tracking, and inventory feeds. Repair and towing subscriptions will be priced when those products launch.
Dealer software pricing is usually a base price plus a stack of add-ons — the website costs extra, the CRM costs extra, printing a contract costs extra. Here's what rivals charge for the pieces DriveMax folds into the $69.
| What you're buying | What rivals charge | DriveMax |
|---|---|---|
| Base DMS software | Frazer $129/mo (desktop) or $199/mo hosted · Wayne Reaves BHPH tier $145/mo · a realistic DealerCenter BHPH stack runs $298–$496/mo | $69/mo flat — the whole DMS, one price |
| Your public dealer website | $70–$125/mo extra | ✓ Included free — live-linked to the DMS: add a car and it's on your site, sell it and it's gone |
| CRM & lead tools | Up to $199/mo extra | ✓ Included — inquiries, pre-qualify form, and the prospect want-list |
| Repair & recon module | $99/mo extra (DealerCenter Service Bay) | ✓ Included — the Garage tab: repair orders, parts & labor, estimates, invoices |
| AI assistant | $99/mo per AI agent | +$6/mo — “Auto” brings the total to $75/mo |
| Book values (KBB / Black Book / MMR) | $64/mo each | At exact cost — pay only when you run one, no markup* |
| Contract & forms printing | $2.98–$5.00 per contract | ✓ Included — print your deal paperwork on plain paper |
| Recall checks | Gated into paid mid-tiers | ✓ Included — the recall light sits on every vehicle |
* Book values roll out with our provider deal; when you run one, the provider's exact per-lookup charge passes through on your next bill, itemized — DriveMax makes nothing on it. Rival prices from published vendor pricing, checked October 2026; where a rival publishes tiered or ranged pricing, the range is shown.
DriveMax grows the way dealers ask it to. Using a lender, a payment source, or a tool your lot runs on that we don't connect to yet? Request the integration. Got an idea that would make your day easier? Send that too. Every request is read by Chuck himself — the working dealer who built DriveMax — and it lands straight in the build notes.
No integration fees. No per-connection charges. Ask us to connect something and we build the connection — that's the subscription doing its job, not an add-on to sell you.
Already have a payment processor you like? We'll wire it into your customer portal at no charge — just provide us with the API access, and your buyers keep paying the way they already do.
Everything: settings, users, reports, dealer license and tax numbers. Adds staff and resets their passwords — no email server required.
Inventory, customers, leads, and deals — including finalizing, payments, and documents. No reports, settings, or user management.
Payments, reports, ledger, and customers, with view access to deals and inventory. Can't edit inventory or start new deals.
Independent and buy-here-pay-here dealers — the mom-and-pop lots selling cars, trucks, and campers that the big franchise systems price out and over-complicate. If your deals are mostly weekly or bi-weekly and your office is one to five people, it was designed around your day.
The full DMS — inventory, deals, payments, documents, customer portal, leads — plus your public inventory website, bundled in the same subscription. Shoppers browse your lot online, send inquiries and trade-in details, and it lands in the DMS as a lead.
Through the customer portal, using Square checkout. Each customer logs in with their own credentials and sees only their own balance, schedule, and history — accounts are strictly isolated. They can also pull their own statement PDF.
Not as a flip-a-switch feature, and we won't pretend otherwise. A Metro 2 export is on the roadmap, but actually furnishing data requires each dealer to be accepted by the bureaus or a reporting service — bureaus vet furnishers separately and set account minimums (TransUnion typically ~100 accounts, Equifax more), so enrollment is its own track that takes time. Collections tools and autopay come first.
They're the next verticals on the same platform: a repair-shop system growing out of the DMS's Garage module, and a towing system after that. The dealership DMS is the live product today; repair is in development and towing is planned. One DriveMax, growing a vertical at a time.
When you sign up for the free trial, your dealer account is created right away. The trial runs for 30 days with no card required up front. At the end of the 30 days, you choose whether to subscribe — if you want to continue, you subscribe then for $69/month.
Yes — a live demo runs at drivemaxdms.com. Click through the inventory, open a vehicle, and check the recall light the way your lot would.
DriveMax started as the software for a working independent dealership that also carries its own paper — every screen exists because the job needed doing. Open the demo and put it through your morning.